Carly is a freelance journalist for editorial publications and also pens creative branding and marketing content. Her M.A. is in Environmental Journalism and during her 8+ years in nonprofit communications, she actively created and designed content for web and print. Below is a sampling of her published articles and content.
EDITORIAL - THE PENINSULA GATEWAY & TACOMA NEWS TRIBUNE
Contributing Columnist, 2019-Present - Select Examples
This popular Pierce County Park is closed for timber harvest | February 2024
Just north of Vaughn are the quiet trails of Key Central Forest park. Spanning 480 acres of forest and Vaughn Creek, the park protects salmon habitat and is a beautiful spot just outside of Gig Harbor for walkers and equestrians to enjoy. Similar to 360 Trails, the forested park is managed by Key Pen Parks through a 50-year lease from the Washington Department of Natural Resources (DNR).
$596,000 grant will help preserve Gig Harbor salmon habitat | October 2023
The Pierce County Council recently approved funding for the fourth and final phase of the North Creek Salmon Heritage Site. The final 11.41 acres marks an incredible achievement for Gig Harbor by ensuring that more than 50 acres of connected land along North Creek is protected in perpetuity.
Sixgill sharks swim in Puget Sound. You have little to fear | May 2023
Washington boasts a diverse and rich ecosystem, but it still may come as a surprise that our waters are home to no less than 12 species of sharks on the coast and Puget Sound. If this thought elicits a reaction of: “I’m never going swimming again!” – you have little to fear. Since 1837, there have only been two unprovoked shark attacks on humans in Washington, both in Grays Harbor County. Neither was fatal. The reality is that humans are a bigger threat to sharks than they are to us.
It’s a pain for drivers, but timing is everything for work on local creeks. Here’s why: | September 2022
Our neck of the woods is home to a plethora of unique, fish-bearing streams. Salmon are always top of mind, but steelhead trout and coastal cutthroat (both salmonoids) return to several area creeks, including Purdy Creek and Little Minter Creek. And, as many area-drivers have seen, the Washington State Department of Transportation (WSDOT) is working to remove two culverts within this watershed to improve fish passage.
You don’t want to see this critter on our beaches. Take a photo if you do. Here’s why: | June 2022
The significant low tides recently introduced many to the wonders of the intertidal zone. Negative tides for several days led to sea stars and crab delights. Though it may sound counterintuitive, one creature lurks in the shallows that no beachgoer wants to see: the European green crab. Upfront, none of these crabs have been spotted around Gig Harbor waters.
EDITORIAL - FREELANCE
Missoula Independent
What's Good Here: edible lessons at Missoula College's Blackfoot Cafe | February 2018
Think about butternut squash agnolotti with thick sage cream sauce, a recent special. Now think about it for $10, served in a “river level” restaurant with front row seats to one of the three industrial kitchens where students train.
Happiest Hour: Mead in Montana at Hidden Legend Winery | November 2017
The family behind Hidden Legend Winery in Victor will happily line up a flight of their award-winning meads for tasting room visitors. This honey wine’s alcohol content can skyrocket to more than 30 percent ABV, so choose your sipping adventure wisely.
Earth Island Journal
Using Nonnative Oysters to Help Restore Native Oysters in the Puget Sound | March 2017
The rubber boots are essential to our endeavor. Mud paints them brown as we squelch our way to the oyster purses; mesh tent-shaped baskets. My family stays on the purses’ edge — any deeper and we risk sinking to our knees — and we pick out our dinner.
Covington-Maple Valley Reporter
Lessons learned from a Covington raven | January 2017
Suk is unaware that he is a raven. His five thousand iridescent black feathers look similar to an oil slick, with hues of deep blue and purple caught in the overcast light. These feathers repel the drizzle, sending the droplets rolling. He is larger than a crow, smaller than a barn owl. And yet — he doesn’t know.
Alaska Magazine
Memories of my Grandfather | February 2012
Some knew my grandfather, some knew of the legacy he left in Alaska and the Alaska Marine Highway System, and all are warm, welcoming and happy to have me on board. I feel like I belong here.
BRANDING / MARKETING - TOAD&CO (2022-Present)
“Since we got our start in the early 90s, we've been big on enjoying the simple things in life, embracing the unexpected, and letting go every once in a while. It keeps our spirits high and gives us the energy to focus on the things that matter... like working to make the outdoors more accessible to everyone, sourcing the most sustainable materials, partnering with the cleanest factories, and looking for new ways to do more with less.”
Blog Content (select examples)
Toad&Co Ambassador Spotlight: @WanderfulWives | December 2023
Our Favorite Hidden Airport Gems | October 2023
Our Guide To Avoiding Greenwashing | September 2023
The Road To Sustainable Outerwear | September 2023
What Is Organic Cotton In Conversion? | March 2023
This One’s For The Trailblazers (Women’s Equality Day) | August 2022
Email Copy (select examples)
Product Email Example (Del Ray Pull On Pant)
Digital Copy
Spring ‘24 campaign copy
Fall ‘23 product copy
Homepage copy
SEO Search Ad Copy
Sustainability page refresh
PRINT & DIGITAL COMMUNICATIONS WORK, NONPROFITS
Harbor WildWatch (2018-2020)
Village Theatre (2012-2015)